RIBA Regent Street Windows – London, UK

2012 – Built

The project explores the possibilities of the Moss Bros shop windows by distorting the perception of depth and perspective as viewed from the street.
This is achieved by using hundreds of cotton strings to stitch the edges of the window space to form a series of seemingly floating voids, where the three main strands of Moss Bros products are displayed. The material expression of the cotton strings recall the raw materials of garments, the loom-based manufacturing process of cloth and the craftsmanship of the Bespoke service.

Project Team
Jorge Quiroga

Materials Testing
City University London

Fabrication Team
Emma Woodward
Liam Davis
Hylton Mallett
James Edmunds

Structural Engineer
Michael Hadi Associates

Main Fabricator
ADI Solutions

Agnese Sanvito
Katie Frost
Greg Fonne